Glow Up This Season: Summer 2025 Makeup Trends You’ll Love

Summer is the season of sun-kissed skin, bold beauty, and carefree glam. And this year, the hottest makeup trends are all about effortless radiance looks that highlight your natural features while still packing major style. Whether you’re heading to brunch, a rooftop party, or a summer wedding, Martino Cartier Salon is here to break down the top summer makeup trends of 2025 and how to bring them to life with expert technique and flawless application.

Let’s dive into the summer makeup forecast and yes, you’re going to want to try them all.

1. The “Glass Skin” Glow

Dewy, ultra-hydrated skin is still the reigning queen of summer beauty. This year, we’re seeing the glass skin trend taken to new levels, with luminous primers, radiant tinted moisturizers, and strategic highlighter placement creating a healthy, light-reflecting finish.

At Martino Cartier Salon, we start this look with a skincare-forward base: think hydrating serums, light facial massage, and a glowing primer to prep the skin. Then, we apply a sheer, buildable foundation or tinted balm for breathable coverage that evens skin tone without hiding your natural texture.

Pro tip: Add a dab of cream highlighter to the cheekbones, bridge of the nose, and eyelids for a soft, natural radiance that catches the light in all the right places.

Best for: Day-to-night glam, outdoor events, or whenever you want your skin to look like it drinks eight glasses of water a day (even if it doesn’t).

2. Pops of Color on the Eyes

Neutral tones will always be classic but this summer is all about a playful pop of color on the eyes. From vivid teal liners to lavender lids, colorful eye makeup is making a splash, especially when paired with otherwise minimal skin and lips.

One of our favorite takes? A thin swipe of electric blue liner on the upper lash line, paired with a clean, dewy base and brushed-up brows. It’s bold without being over-the-top, and it adds a fun edge to any summer outfit.

Martino tip: Our makeup artists can help you choose a shade that complements your eye color and skin tone for a bold, wearable look you’ll feel confident in.

Trending shades: Emerald green, hot pink, coral, peach, metallic lilac.

3. Bronzed & Blushed

Sun-kissed skin is always in, but this summer’s take on bronzer and blush is softer, warmer, and more blended. Instead of harsh contour lines, we’re embracing sculpted cheeks with cream bronzers that melt into the skin and topping them with a rosy or peach-toned cream blush for a natural flush.

Blush is also getting bold, with placement going higher on the cheeks and even across the nose for a “just spent the day outside” effect.

At Martino Cartier Salon, we’re loving multitasking products that blend effortlessly and stay put through heat and humidity perfect for beach days and summer nights.

Pro tip: Match your blush and lip tone for a monochromatic moment.

4. Glossy Lips Are Back

Matte lips have taken a back seat to their shinier cousin the high-gloss lip. Think juicy finishes, hydrating formulas, and sheer washes of color that enhance your natural lips.

This summer, we’re seeing tinted glosses with nourishing ingredients like hyaluronic acid and peptides. Whether you’re rocking a “barely there” pink or a statement cherry red, gloss adds that perfect finishing touch.

On-trend shades: Warm nudes, soft peaches, berry tones, and cherry red.

Martino’s must-have: Pair a lip gloss with a softly defined liner to give your lips volume and definition without feeling overdone.

5. Fluffy, Natural Brows

Put the heavy pencils away fluffy, brushed-up brows are here to stay. This year’s brow trend focuses on natural texture, enhanced with light tints or clear gels.

We offer professional brow shaping and tinting services to help you achieve the perfect “no-makeup” brow. We also love using brow waxes or setting gels to hold hairs in place while creating a feathered, lifted look.

Pro tip: Want to wake up with perfect brows all summer long? Ask us about our brow lamination services.

6. Waterproof Everything

Let’s face it, summer is sweaty, especially in the tri-state area. Waterproof and smudge-proof formulas are a must when you’re spending the day in the sun, dancing at weddings, or just trying to survive a humid afternoon.

From long-wear concealers to tubing mascaras that resist raccoon eyes, we only use products that hold up in the heat. Our team will work with you to select the best formulas for your skin type and needs, so your makeup looks freshly applied all day (and night).

Book Your Summer Makeup Session Today

Summer won’t wait, and neither should your glow. Call us at 856.582.6600 or download our mobile app on iTunes and Google Play to schedule your visit. 

Whether you’re going full glam or soft and natural, our team is here to help you look and feel like your most radiant self this summer.